Most web design agencies take a fairly similar approach to their work. And considering a business’s website is by far its most valuable sales and marketing asset, that methodology is completely wrong.
Because it’s holding back your business growth.
Let me explain. The web design cycle typically goes something like this:
Your business needs a new website to replace one that’s become outdated. The web design company presents a pleasing UX design, sketches up some wireframes, does a spit-and-polish on your old website’s content, and pulls it all together in a template. Perhaps there is a bit of SEO tweaking to bring the “new” site up to current standards. A little testing (hopefully), and away you go. Everything seems fine, and you get some reassuring compliments. It’s definitely a step up from the old site.