Ever wonder what makes the difference between a market leader and the legions of mere contenders left battling it out for the crumbs?
Is it product superiority? Luck—or some kind of hocus-pocus?
The one-word answer is tenacity. Top brands never rest. Their leaders know the value of out-hustling all other players every day. Mark Cuban, Jeff Bezos, Tim Cook and other massively successful CEOs almost certainly work harder than you do. That’s the tough news.
But a handful of less daunting factors are nearly as important. Here are five elements would-be market leaders absolutely must have to get to the top—and stay there: