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Creative Briefs

Thought-provoking insights into the Graphos world of web design, branding, inbound marketing and everything in between.

Marketing Magic: 5 Things Your Business Needs to Overachieve

Posted by Laurier Mandin on Sep 19, 2017 11:52:53 AM

Ever wonder what makes the difference between a market leader and the legions of mere contenders left battling it out for the crumbs?

Is it product superiority? Luck—or some kind of hocus-pocus?

The one-word answer is tenacity. Top brands never rest. Their leaders know the value of out-hustling all other players every day. Mark Cuban, Jeff Bezos, Tim Cook and other massively successful CEOs almost certainly work harder than you do. That’s the tough news.

But a handful of less daunting factors are nearly as important. Here are five elements would-be market leaders absolutely must have to get to the top—and stay there:

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Topics: branding, Growth Driven Design

How to Survive in a Clickonomy

Posted by Laura Erickson on May 10, 2017 10:35:03 AM

Surprise! Marketing and consumption of goods and services has moved to the internet!

Okay, maybe not much of a revelation — but then why are so many businesses still missing the opportunity to promote themselves digitally?

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Topics: Sales Lead Generation, Inbound Marketing

3 Ways to Dominate Your Industry Through Branding and Marketing

Posted by Laurier Mandin on Apr 11, 2017 7:30:00 AM

If there’s one thing at which my Graphos team is exceptionally great, it’s turning clients into leaders within their industry. Not just through crafting world-class branding and marketing but equally by helping business owners unite their sales and marketing and deliver on their brand promise. Moreover, we create marketing that generates provable ROI, and the client actually owns the whole industry leadership package. Nobody else really does that.

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Topics: branding, digital marketing,

The 1 Thing Killing Your Website’s Lead Generation Success

Posted by Laurier Mandin on Feb 27, 2017 12:46:21 PM


If your business is like most, all roads lead to the company website. Business cards, advertising, T-shirts and trade show displays. You might even be paying upwards of 20 bucks per click to Google Adwords, LinkedIn or other PPC platforms to push people to your domain.

And yet, how is it that the majority of corporate websites do a  horrendous job converting visitors into leads?

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Topics: Inbound Marketing, web design

Own It: Powerful Lessons from 3 Great Brands

Posted by Laurier Mandin on Feb 16, 2017 7:04:41 AM

Branding is not about invention, it’s about ownership. 

You can invent the greatest consumer product in the world. It can solve an important problem, look beautiful, and work flawlessly. And it can tank miserably, or even be mowed down by an inferior competitor who succeeds in owning the market.

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Topics: branding

Branding and Marketing Vientero: a BioScience Company that Turns Meat Products into Health Foods

Posted by Laurier Mandin on Dec 6, 2016 11:43:22 AM

Meat has had a fairly rough ride in recent years. From steaks being blamed for heart disease to bacon’s condemnation by the World Health Organization as a cancer risk, it’s become harder to enjoy a bacon double cheeseburger with a clear conscience. 

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Topics: web design, brand name development, branding

8 Ways to Get Killer ROI With Your Marketing Budget

Posted by Laurier Mandin on Nov 1, 2016 10:28:18 AM

Getting maximum Return on Investment from a marketing budget is far from an easy task. While new digital channels and inbound marketing options promise an unprecedented price to quality ratio, it can still be daunting to sort through the options and map them to your goals. Costs can be confusing, and beginning marketers often find the results disheartening.

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Topics: Inbound Marketing, Social Media Marketing, digital marketing,

5 Branding Lessons You Learned in Kindergarten

Posted by The Graphos Team on Oct 25, 2016 11:09:14 AM

Branding is a complex and often befuddling concept. Even for many who have worked in the industry for decades, it remains the murkiest and most intangible part of marketing. Everything else, we can easily measure.

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Topics: branding, digital marketing,

5 Things Your Boss Wishes You Knew About Digital Marketing

Posted by Laurier Mandin on Oct 20, 2016 7:30:00 AM

Before you decide to present your next great idea to market or push your company on the Internet, you can probably expect your boss is going to be measuring your plans against some high-level but very critical criteria. If you don’t know in advance what these factors are, the campaign is likely to go in the circular file before your 15 minutes of spotlight time are up. So it’s important to know what is going to make your boss or supervisor respond favourably.

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Topics: Inbound Marketing, digital marketing,

Dear Canada: Start Taking Your Creatives Seriously.

Posted by Laura Erickson on Oct 11, 2016 12:29:10 PM

As members of a graphic design and marketing agency, my colleagues and I are constantly fighting for the practice of good design, and I’m consistently surprised at how many we have to educate on our value. The idea that money spent on creative services is largely regarded as a waste of resources is a deeply ingrained issue that overlaps all creative fields.

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Topics: logo design, web design

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