Getting maximum Return on Investment from a marketing budget is far from an easy task. While new digital channels and inbound marketing options promise an unprecedented price to quality ratio, it can still be daunting to sort through the options and map them to your goals. Costs can be confusing, and beginning marketers often find the results disheartening.
As you might know, some of those channels and strategies produce a much better ROI than others, and great results are highly dependent on the execution. Here are eight of the most productive choices – and what to focus on in implementing each.