Podcasts start from a point of passion. Showrunners are enthusiasts or experts with a powerful desire to share information and experiences about their topic, business, or personal interest. For business owners, talking about issues, nuance, and details of a your products or services is a powerful way to connect with customers.
Reading a brochure is one thing, but hearing an actual person talk about it immediately adds personal impact. The human voice carries more than words—it carries emotion and veracity.
This year there are 25 English-language podcasting conferences being held around the world. Events with names like PodCon, NYCPodfest, and PodX are being held in Seattle, New York, and Nashville.
The only international podcasting event in Canada in 2019 is Podsummit III. It’s presented by Graphos in Calgary on June 22, 2019. If you’re thinking about podcasting, you should attend.
Graphos is sponsoring Podsummit III because we believe in podcasting. Podcasting forges powerful connections with the voice, and audio remains THE great untapped internet medium. But it’s catching up, which is why you need to attend Podsummit III.
My wife Caroline and I have a podcast called “My Beautiful Cyborg.” It follows the process and experience of Caroline’s gradual hearing loss until she was completely deaf—and came to hear again via a cochlear implant. As she likes to say, “January 28, 2018 was my last deaf day.”
Having hearing restored with a Cochlear implant isn’t your average experience. In creating the podcast, we simply wanted to keep family and friends in the loop with our hearing adventure. Our intended audience loved the podcast, and we discovered through emails that we were also connecting with people around the world who had questions about hearing, hearing loss, hearing aids, and cochlear implants. The first contacts came from China, then Germany, then Czechia.
We accidentally filled a void we didn’t even imagine was there. My Beautiful Cyborg has been the catalyst for speaking engagements, travel, and even research and development into how Cochlear implantees hear. All because we just wanted to share a story about hearing, in sound: a podcast. It’s a niche but highly engaged global audience that is interested and invested in our topic.
To put it another way: if the deaf can do a podcast about hearing, you can do a podcast about anything.
In the last blog post we talked about the difference between a podcast and radio: distribution. A podcast makes you a global broadcaster with a 24/7, always-on, global media property. With that kind of power and reach, why do so many business have reservations about getting into podcasting? Because they’re not podcasters. Yet.
Podsummit III organizers have paid close attention to the friction points that prevent people starting a podcast, or cause them to lose interest and abandon their project. Podsummit III provides you the essential skills to start a podcast, and the tools to refine and improve your existing podcast. Here’s a list of topics and information you’ll receive at Podsummit III:
The sooner you get your ticket for Podsummit III, the sooner you can start benefiting from the event. Yes, right now!
Here’s a quick list of things I do to prepare when I’m attending a conference:
Podsummit III is about sharing the tools and ideas to create a successful podcast, or to make your existing podcast even better.
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